Communications / PR strategy
Having devised and delivered effective PR campaigns for some well known UK household names, I am used to creating communications strategies, closely aligned to a company’s corporate and marketing objectives. I can help you define your target audience, hone your messages, work out what you need to say when and get the ball rolling on a regular programme of media relations, that delivers results. <Top>
Media relations
You might want to launch a new product or perhaps just raise the profile of your organisation. Either way, I can identify the publications you need to target and kick start relationships with the correct journalists and editors. <Top>
Press releases
Who, What, Where, When and Why? Give me the details and I’ll draft and distribute a press release that tells your existing and potential customers what’s great about your company and what developments you have in the pipeline. <Top>
Features
Got a burning desire to tell it like it is in your sector of industry? I can help you craft intelligent editorial features that position your company at the forefront of developments in your sector or specialist subject area. <Top>
Case studies
Let someone else do the talking. If you’ve got a key customer who raves about your products and services, why not convince them to develop a case study. I can put pen to paper writing about your business, and theirs plus the benefits you have gained working together. <Top>
Product launches and event support
Planning to release a new product or service and want journalists to attend a dedicated launch event? Attending an exhibition or conference? Want to
create a buzz around your presence or get registered journalists to visit
your stand? Wth the right mix of planning and the correct approach to media
relations, we can maximise marketing for your event and raise the profile of
your company / products / services with your target audience, in the right
way. <Top>
Editorial opportunities
By forward planning, you can tell which topics key magazines in your area of business will be working on. Using knowledge of the media and how journalists like to work, we can place content in your customers most well thumbed target publications. <Top>
Media training
Journalists like to speak to experts and people that can help them understand a particular topic – what they don’t want is a sales pitch. If you need to come into direct contact with a journalist, it’s important to prepare. I can give you: an insight into how journalists work; hints and tips for best practice; guidance on what you can and can’t / should and shouldn’t say. Plus if appropriate, arrange for you to be trained in front of a TV camera or microphone. <Top>
Crisis management
A crisis is a major, unpredictable event that has the potential to harm an organisation and its stakeholders. While some companies live in denial that the worst will never happen, it always pays to be prepared. I can work with you to identify crisis scenarios, create a robust crisis procedure and develop template statements that can be adapted so you won’t need to think totally on your feet should a problem arise. <Top>
Speech writing
Know what you need to say but can’t get the words down on paper or find the right structure to get your key messages across? I’ve written speeches for managing directors and senior management representatives for local and global organisations, for sales conferences and charity dinners, book launches and promotional events. <Top>
PR photography
A picture paints a thousand words and can make a real difference to a PR campaign. Through links with press and studio photographers I can help make your story come to life in a flash! <Top>
General copy writing
General copy writing includes writing for newsletters and magazines, covers web and blog writing, CV's and biographies, and also includes things like; invitations, <Top>
Proof reading
Ever felt word blind after staring at a document for days on end? My annoyingly high standards mean I can be a valuable, second pair of eyes for checking documents you might have become too close to: newsletters, technical papers, website content, brochures, advertisements, whitepapers, essays and dissertations.<Top> |
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